Sharing is not a new concept. People have always shared their thoughts, ideas and information.
Today, in the digital age, we’re simply better connected. We can easily share more content, more often, with more people.
Paul Adams, Global Head of Brand Design at Facebook answers tackles “What People Share and Why” at fMC 2012.
Adams says: “Sharing is a means to an end.”
I’ll agree. But why else do people share: the pursuit and delivery of value.