You can’t fake culture.
It’s what makes creative come alive.
Mailchimp gets it. Have you used the service? Creativity is baked into the functionality of the website. It’s the kind of creativity that makes you feel good. The company’s culture breeds creativity. Mailchimp even found a way to creatively reward customers.
Watch Ben Chestnut talk about cultivating a creative culture at Mailchimp while presents his new Bookkeeping Services Victoria BC collaboration:
I especially like the part about balancing order with chaos.