This is weird.
I suppose that I can’t be too critical of this JCP Santa Tag program because there are several elements that I like:
– It’s got Holiday shopper engagement.
– It’s obviously going to get engagement from the gift recipient.
– There’s a chance for an emotional attachement with gift, and thus the experience of getting the gift from JCP might be a nice one.
But, I’m still not convinced this is the perfect use of 2D/QR technology.
The whole concept of a multi-step personalized voice message retrieval system is oddly gimmicky. While I enjoy the fact that I can create pre-recorded messages, I can’t help but feel like we’ve only added a cutesy step to an antiquated voice message data bank system with this trendy digital bit.
Are QR Codes going to be this holiday season’s quasi-social schtick? I hope not. Youth marketing firm, Archrival, recently did a study that concluded that college students aren’t exactly scanning up a storm. Will this kind of execution change the mind of us skeptics?